With the FHSU Women’s Soccer team, I not only expanded our presence on two existing platforms but also launched two new accounts that the program can continue to grow for years to come. Over three seasons, I created graphics for preseason announcements, schedule drops, game days, conference honors, record‑breaking performances, postseason achievements, birthdays, and more.

For both the ’24 and ’25 seasons, I developed unique brand identities that tied into each year’s storyline, giving the program a consistent and recognizable visual voice. At the start of the ’24 season, I took over the team’s TikTok account, and by the end of the year, I launched a new X account to broaden our reach.

Each week, I produced a recurring series called “Q’uesday”—a question‑of‑the‑day feature with a creative twist, where two players had their own individual segments. During the ’24 season, I also took on in‑game photography responsibilities, capturing moments that could be used across all platforms for post‑game needs.

I managed all of this content creation, planning, and execution while also competing as a student‑athlete on the team, which strengthened my ability to balance responsibilities, stay organized, and deliver high‑quality work under pressure.