During my time with the St. Cloud Rox, my responsibilities extended far beyond creating fun videos for Instagram and TikTok. I led a full creative team throughout the season—including a photographer, videographer, and graphic designer—meeting with them before every game to outline the shots, graphics, and storylines we needed, and holding weekly check‑ins to review what went well and where we could improve.

On game days, I focused on producing real‑time content for Instagram and Facebook Stories. This included major on‑field moments, score updates, fan interactions, in‑stadium promotions, and mascot features. After each game, I worked closely with my videographer to quickly turn around highlights such as record‑breaking plays, home runs, or standout pitching performances for all social platforms. I also collaborated with my photographer to select at least 50 images that captured the story of the game for our nightly photo galleries.

Beyond game coverage, I helped plan and run media days, edited and posted lineup graphics for home and away games, created branded overlays for sponsored promotions, assisted with two jersey auctions, and traveled to the All‑Star Game in Madison, WI to cover our coaching staff and seven selected players over a two‑day period.